Yamaha Motor Europe
Yamaha Motor Europe
Motor Europe is proud to announce the start of a fantastic new
partnership with the National Basketball Association (NBA) – North
America’s premier professional men’s basketball league.
The influence and impact of the NBA now extends far beyond US shores
thanks to the growing presence in the NBA of European stars like the LA
Lakers’ Pau Gasol (Spain), the San Antonio Spurs’ Tony Parker (France),
and the Dallas Mavericks’ Dirk Nowitzki (Germany).
Young Europeans regularly watch NBA basketball and understand that the
NBA logo stands for dynamic, ultra-cool action at the highest level of
international sporting endeavour.
These young Europeans also recognise what Yamaha stands for: dynamic,
cool scooters operating at the highest level of engineering excellence.
For this reason Yamaha has decided to commemorate its exciting new
partnership with the launch of an equally exciting new scooter, the
The BW’s NBA is based on one of the world’s best-known automatic
scooters, the BW’s Original. The ruggedly built, fully-automatic 50cc
BW’s has become a byword for urban independence among young and
first-time European riders. Both the BW’s and its new brother the BW’s
NBA are do-anything, go-anywhere scooters that anyone can ride and
enjoy – a fact that’s well understood by thousands of young riders
around the world. To anyone looking for an easy introduction to the
world of scootering, the BWs and BWs NBA represent an ideal solution.
The NBA is a showcase for some of the world’s most outstanding
athletes, with NBA players achieving legendary status and recognition
around the globe.
The BW’s NBA takes the BW’s well-deserved popularity and reputation for
reliable, low-cost fun and now adds a huge helping of street
credibility through this new exciting partnership with the NBA.
Every BW’s NBA comes with a genuine NBA logo on the front engine cover
and two sets of top-quality logo sets for six leading NBA teams: Boston
Celtics, Chicago Bulls, Dallas Mavericks, Los Angeles Lakers, New York
Knicks and San Antonio Spurs. BW’s NBA owners can customise their
scooter with the logo of their favourite team and then emphasise their
allegiance with the ‘number 1’ stickers that are also part of the
graphics set. For ultimate personalisation, owners can apply the
graphics themselves, or they can simply let the dealer apply them.
The BW’s NBA two-tone dual seat is special too, with black stitching, a
rubberised Yamaha logo tag and – a perfect finishing touch – the black
embroidered ‘NBA’ legend on the rear panel. The result is what could
well be the coolest scooter ever to go on general sale.
about the partnership, Yamaha Motor Europe’s Division Manager for
Powered Two-Wheeler Sales/Marketing Division, Mr. Arno Sunnotel said:
‘Speaking about the partnership, Yamaha Motor Europe’s Division Manager
for Powered Two-Wheel Sales/Marketing, Arno Sunnotel said: ‘This is a
great deal for both Yamaha and the NBA. It will certainly help to
further extend the profile of the NBA across Europe, while of course
Yamaha will benefit from its connection with one of the world’s most
exciting and glamorous sports.
The kind of go-ahead and globally aware young people who form the BWs
customer base in Europe are exactly the same young people who enjoy NBA
basketball. This partnership is a perfect fit for both our operations.
Together, Yamaha and the NBA will make a great team.’
‘We are proud to announce the launch of this co-branded initiative with
such a globally recognised brand as Yamaha, enabling us to extend the
NBA licensee to an exciting new category,’ said Ben Morel, NBA Vice
President, Global Merchandising Group EMEA. ‘This showcases the power
and attraction of the NBA brand and the appeal it has for teenagers and
young adults around the world.’
The first BW’s NBA scooters will go on sale in European Yamaha dealers
from May 2009 – and there’s sure to be a heavy demand for the BW’s NBA
uniquely personalised brand of cool scootering fun.