First half sales for 2014 show learner motorcycles are still having a negative impact on scooter sales.
Official FCAI Release - 2014 First Half Update
Australians purchased 53,396 new motorcycles, all-terrain vehicles
(ATVs) and scooters in the first half of 2014, with road motorcycle
purchases making up 40.6 per cent of these sales.
While sales in the road motorcycle segment were up 2.2 per cent, total
motorcycle, ATV and scooter sales were down 0.5 per cent compared to the
same period in 2013.
Releasing the half-year motorcycle sales figures, the FCAI said Honda
was the leading volume manufacturer for the period 1 January to 30 June
2014, with 12,212 sales. Honda was followed by Yamaha with 9,034 sales,
Kawasaki with 5,341 and Suzuki with 4,758.
Honda also led the volume race in the road motorcycle market, selling
19.7 per cent (4,269) of the total 21,672 road motorcycles sold. Honda
was followed closely by Harley-Davidson with 18.4 per cent (3,985) of
sales. Kawasaki came in third, selling 13.4 per cent (2,914).
In the road motorcycle segment, KTM sales increased by 109 per cent,
Indian by 100 per cent, BMW by 42.8 per cent, Yamaha by 28.9 per cent,
Aprilia by 25.5 per cent and Moto Guzzi by 19.4 per cent.
In the 2014 January to June period, off-road motorcycles represented
31.7 per cent of the total motorcycle, ATV and scooter market. The
16,903 total sales represent a decrease of 1.7 per cent on January to
June 2013 figures.
Yamaha was the leading brand in the off-road motorcycle market, selling
27.1 per cent (4,579) of the 16,903 off-road motorcycles sold. Yamaha
was closely followed by Honda with 26.9 per cent (4,541) of sales and
KTM with 15.3 per cent (2,587).
ATV sales increased 2.9 per cent compared to the same period in 2013,
with 298 more units sold. Honda regained its position as the largest
selling ATV manufacturer, selling 26.8 per cent (2,877) of the 10,721
ATVs sold. Honda was followed by Polaris with 22.9 per cent (2,456) of
the ATV market, and Yamaha with 16.6 per cent (1,783).
The popularity of scooters continues to decline with overall scooter
sales down 15.4 per cent in the first half of 2014, compared to the same
period in 2013. Piaggio was the top seller in the scooter market,
selling 16.4 per cent (673) of the total 4,100 scooters sold between
January and June 2014. Vespa came in second with 14.2 per cent (583) of
sales and Honda came in in third with 12.8 per cent (525).
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